About Us

Welcome to Snuggle Bugz

Thank you for choosing Snuggle Bugz - Canada's Baby Store! We are an innovative community of dedicated professionals. Snuggle Bugz’s success is the direct result of everyone working together toward a common goal: 

We build real connections with families navigating the early stages of parenthood. 

We place value on our Friend service and being innovative, continually evolving to improve your shopping experience.

As of January 2019, Snuggle Bugz has 7 retail locations in Ontario and British Columbia, with 2 stores (Burlington and Coquitlam) being co-located with our Nestled furniture showrooms.

Snuggle Bugz  is headquartered in Burlington, Ontario, which is also the site of our primary warehouse, from which we ship Canada-wide.

Snuggle Bugz is proud to announce that we have been certified as a Great Place to Work® after a thorough and independent analysis conducted by Great Place to Work® Institute Canada. This certification is based on direct feedback from employees, provided as part of an extensive and anonymous survey about the workplace experience.

Burmaster Family

Our Story

Snuggle Bugz was founded in November 2006 by husband and wife team Ben & Tanya. They started with one retail outlet and a small office in the back room on Fairview Street in Burlington. 

Snuggle Bugz began with a vision to provide a quality baby store where new parents could feel comfortable asking questions and discovering new products during this special time in their lives. We still live according to this philosophy. We have been growing steadily since our inception and to this day remain family owned and operated. 

Our selection of product is ever-expanding as we pride ourselves on providing the best selection of the highest quality brands for pregnancy, newborn and toddler.

Team Snuggle Bugz Says....

"... an amazing company with strong values"

“I have worked for SB for 5 plus years and have loved every minute of it! The connections I have made with the families in our community has been by far the BEST. Each and every day I walk into work I know that I am making a difference in the lives of so many families. We are the "experts" assisting families with the various stages in their lives from the start to the child you haven't seen in years but pops back into buy a booster seat. The feeling when that long-time family comes back into the store is excited and happy to see that you are still there says it all. Snuggle Bugz is a family and it has been a pleasure to work for an amazing company with strong values.”

Store Manager, Retail

"...dedicated people, supportive management and great owners"

“I joined Snuggle Bugz more than 10 years ago and I love it here. I work with a team of people who genuinely love what they do and who are committed to living the company philosophies every day. Snuggle Bugz is a growing business but strives to keep a family feel. Dedicated people, supportive management and great owners. I truly can't think of when I have enjoyed a job or a company more!”

-Talent and Culture Team, Head Office

"... I love coming to work every day"

“I joined Snuggle Bugz about 3 years ago as a Part Time Retail Sales associate. I am now a Full Time Distribution Centre Senior Associate. I love my job because of the people I get to work with. I get to create relationships with co-workers who are friendly, supportive and there for each other. My boss and upper management are flexible and great with giving me the work/life balance that I need. They also take the time to listen to my suggestions and are open to making changes to make things run better and more smoothly. Because this is a growing company, you can start at an entry level position and move up. Snuggle Bugz makes me feel like I’d part of something bigger and that’s why I love coming to work every day.”

-Senior Associate, Distribution Centre

"...the most rewarding and exciting work experience I have had"

"Working at Snuggle Bugz has by far been the most rewarding and exciting work experience I have had. As the company itself is constantly growing and expanding, it proves its loyalty and appreciation for its employees by providing us the unique opportunity to progress, challenge ourselves, and develop throughout multiple aspects of the business. Having worked both in retail stores and at Head Office throughout my two years with Snuggle Bugz, I cannot say enough great things about the wide array of opportunities to grow it has provided me. I have gained a uniquely versatile skill set by being a part of the Snuggle Bugz team! We function like an ever-growing family of tight-knit industry experts who are constantly finding new and innovate ways to path the way for retail trends in Canada. This job has provided me with knowledge, expertise, and growth I would not have achieved in twice the time in many other workplaces. I look forward to not only Snuggle Bugz' future and what we will achieve and grow into, but my continued development and the numerous opportunities the company has opened up for me, as well."

-Retail Educator, Head Office

Care to join us? Check out current Snuggle Bugz Job Opportunities.