Did you know? Your baby spends on average up to 16 hours daily indoors, so it’s important to keep the ambient air as pure and refreshing for you and your baby. ATTITUDE’s safe and effective Natural Air Purifier - Orange and Pomegranate for baby features activated carbon, a natural highly-absorbent charcoal that will purify indoor air of stubborn odours and contaminants, while gently releasing a natural delightful orange and pomegranate scent that can last up to six weeks. (depending on room size).