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Mother putting Attitude lotion on tip of finger to apply to baby

Attitude

Gentle bath & skincare essentials for baby's delicate skin that are chemical-free.

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Treat yourself, your baby and your home with Attitude's range of skincare & house care products. All products are vegan and made with natural ingredients that nourish the skin. From body wash and laundry detergent to oat-enriched baby lotion and unscented diaper cream, Attitude products are all specially formulated with natural ingredients that are gentle on your baby’s delicate skin. Shop Attitude in Canada with free shipping over $49*!