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At birth, a newborn's eyesight is not yet fully developed and he/she is not able to see the full spectrum of colours. Red is the first color he/she will be able to detect. Other colours, specifically blue, are not able to be detected until 3 months of age.
Hold the rattle 8-12 inches away from baby. Watch how baby's eyes track the shiny spinner. Notice how baby seems mesmerized by the bold black & white ball.