About Snuggle Bugz


Team Snuggle Bugz

Thank you for choosing Snuggle Bugz! We are an innovative community of dedicated professionals. Snuggle Bugz’s success is the direct result of everyone working together toward a common goal: We build real connections with families navigating the early stages of parenthood. We place value on our Friend service and being innovative, continually evolving to improve your shopping experience.




Our Story

Snuggle Bugz was founded in November 2006 by husband and wife team Ben & Tanya. They started with one retail outlet and a small office in the back room on Fairview Street in Burlington.

Snuggle Bugz began with a vision to provide a quality baby store where new parents could feel comfortable asking questions and discovering new products during this special time in their lives. We still live according to this philosophy. We have been growing steadily since our inception and to this day remain family owned and operated. Our selection of product is ever-expanding as we pride ourselves on providing the best selection of the highest quality brands for pregnancy, newborn and toddler.




Snuggle Bugz Growth



Here With You Since the Beginning

Snuggle Bugz was founded in November 2006 by husband and wife team Ben and Tanya Burmaster. As new parents themselves, they had a vision of providing a quality baby store where new parents could feel comfortable asking questions and discovering new products during this special time in their lives from early pregnancy to young childhood. We are still family owned and operated and have been growing steadily since our inception. We place value on our customer service and innovative business practices and love the energy and enthusiasm from our customers towards family businesses and buying local. We continue to add different innovations and systems (most recently the chat feature on our website) to ensure parents can get the answers to their questions – before, during or after their purchase with Snuggle Bugz.

 Burmaster Family

The Burmaster Family during the early days of Snuggle Bugz.



Our Family Values

company philosophies



Team Snuggle Bugz Says....

 ... an amazing company with strong values"

“I have worked for SB for 5 plus years and have loved every minute of it!  The connections I have made with the families in our community has been by far the BEST.  Each and every day I walk into work I know that I am making a difference in the lives of so many families.  We are the "experts" assisting families with the various stages in their lives from the start to the child you haven't seen in years but pops back into buy a booster seat.  The feeling when that long-time family comes back into the store is excited and happy to see that you are still there says it all. Snuggle Bugz is a family and it has been a pleasure to work for an amazing company with strong values.”

-Store Manager, Retail


"...dedicated people, supportive management and great owners"

“I joined Snuggle Bugz more than 10 years ago and I love it here. I work with a team of people who genuinely love what they do and who are committed to living the company philosophies every day. Snuggle Bugz is a growing business but strives to keep a family feel. Dedicated people, supportive management and great owners. I truly can't think of when I have enjoyed a job or a company more!”

-Talent and Culture Team, Head Office


"... I love coming to work every day"

“I joined Snuggle Bugz about 3 years ago as a Part Time Retail Sales associate. I am now a Full Time Distribution Centre Senior Associate. I love my job because of the people I get to work with. I get to create relationships with co-workers who are friendly, supportive and there for each other.  My boss and upper management are flexible and great with giving me the work/life balance that I need. They also take the time to listen to my suggestions and are open to making changes to make things run better and more smoothly. Because this is a growing company, you can start at an entry level position and move up. Snuggle Bugz makes me feel like I’d part of something bigger and that’s why I love coming to work every day.”

-Senior Associate, Distribution Centre


"...we are our own family in a way"

"I've worked at Snuggle Bugz for about 2 years now and I never thought I'd love my job as much as I do.  This company has shown me how to really get to know our customers and families.  It's not just about a dollar sign.  It’s about getting to know our customers needs and wants and gaining their trust in us. I've seen a lot with Snuggle Bugz in a short period of time and believe in the growth of this company. We are our own family in a way.  Moms, dads, brothers and sisters." 

-Store Manager, Retail


"...the most rewarding and exciting work experience I have had"

"Working at Snuggle Bugz has by far been the most rewarding and exciting work experience I have had. As the company itself is constantly growing and expanding, it proves its loyalty and appreciation for its employees by providing us the unique opportunity to progress, challenge ourselves, and develop throughout multiple aspects of the business. Having worked both in retail stores and at Head Office throughout my two years with Snuggle Bugz, I cannot say enough great things about the wide array of opportunities to grow it has provided me.  I have gained a uniquely versatile skill set by being a part of the Snuggle Bugz team! We function like an ever-growing family of tight-knit industry experts who are constantly finding new and innovate ways to path the way for retail trends in Canada. This job has provided me with knowledge, expertise, and growth I would not have achieved in twice the time in many other workplaces. I look forward to not only Snuggle Bugz' future and what we will achieve and grow into, but my continued development and the numerous opportunities the company has opened up for me, as well."

-Retail Educator, Head Office


Care to join us? Check out current Snuggle Bugz Job Opportunities.